This Privacy Policy sets out the data processing practices carried out through the use of the Internet and any other electronic communications networks by Ruby+Ed. If you have any requests concerning your personal information or any queries with regard to these practices please contact us at Please note that all data thus captured will be used and held in accordance with the requirements of the Data Protection Act 1998.

When you make a purchase from our website, we collect certain personal information from you (for example:your name, email address, payment address and details). All such information is held on secure servers. Ruby and Ed complies fully with all applicable Data Protection and consumer legislation, and will treat all your personal information as fully confidential.

In order to serve you most efficiently, reputable third-party banking and distribution institutions handle our credit card transactions and order fulfilment. They receive the information needed to verify and authorise your payment card and to process your order. All such organisations are under strict obligation to keep your personal information private.


From time to time we would like to be able to pass your information to carefully selected third parties that offer products or services that we have identified as likely to be of interest to you.

We will only do this if you have opted-in to receive such communications, for example when you completed a newsletter request form or placed an order with us.

By entering into an agreement with us when you placed an order or joined our newsletter; you have consented to this use of your data.

You may ask us at any point not to share your information with third parties for this purpose, by contacting us at or alternatively write to us:

18 Burrough Court
Burrough on the Hill
Nr Melton Mowbray
LE14 2QS

You may also amend your contact preferences by logging into your account, selecting edit and then preferences.


Ruby and Ed’s website uses Google Analytics to help analyse how users use the site. This analytical tool uses ‘cookies’, which are text files placed on your computer, to collect standard internet log information and visitor behaviour information in an anonymous form. The information generated by the cookie about your use of the website (including your IP address) is transmitted to Google. This information is then used to evaluate visitors use of the website and to compile statistical reports on website activity for Ruby and Ed.

Ruby and Ed will not (and will not allow any third party) to use the statistical analytics tool to track or to collect any personally identifiable information of visitors to our site. We will not associate any data gathered from this site with any personally identifying information from any source as part of our use of the Google statistical analytics tool. Google will not associate your IP address with any other data held by Google. Neither Ruby + Ed nor Google will link, or seek to link, an IP address with the identity of a computer user.

We have implemented Google Analytics features based on Display Advertising (Google Analytics Demographics and Interest Reporting). You can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Settings. In addition, you can use the Google Analytics Opt-Out Browser Add-on to disable tracking by Google Analytics. We will use the data provided by Google Analytics Demographics and Interest Reporting to develop the site and content around our users’ interests.


Please note that this privacy policy is subject to change from time to time. It was last updated in September 2017.