The Ruby+Ed Story


Coming from generations of British Shoemakers, including her Great Grandad’s company Ch. Preston, Isabel, Ruby and Ed’s co founder, grew up surrounded by shoes and always held the ambition to one day own her own footwear company. After marrying Neil a Chemistry graduate and fellow shoe lover, they decided to throw caution to the wind and set up their own business importing footwear.

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The Ruby+Ed Story


Their passion for quality shoes and combined business acumen, led them to design beautifully designed and handcrafted slippers which Neil was certain there was a place in for the world.And so, in 2002 he decided to try and sell them directly to upmarket boutiques and retailers. Named after Isabel’s late Aunt RUBY, and ED after the name of their importing business, Ruby and Ed was founded.

Marrying style and footwear expertise.
Neil believed that there were like-minded people who would appreciate the product as he did, and he was right.

The Ruby+Ed Story


Retail legends Liberty and Anthropologie were some of Ruby and Ed’s first customers and today the brand is sold in premium retailers across the world! With over 40 years of experience between them, Neil and Isabel are still involved with the business today, overseeing the creation of the ever expanding product range, whilst also enjoying more time off (sometimes) with their two children, Archie & Louie.

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